Blog – Reflex DNA

Women in start-ups

December 22nd, 2023 •

At the end of October 2023, a strike for women’s equality took place in Iceland. Iceland is considered a world leader in gender equality. In this year’s World Economic Forum rankings, the island is ranked highest for the 14th consecutive year, yet Icelandic women are striking because they earn significantly less than men.

Praise of COVID

April 23rd, 2021 •

Our portfolio spans from building materials to pharmaceuticals, from robotic process automation to shared bikes. The way the pandemic hit our companies varies wildly. Some got propelled to new heights, some are practically unaffected and few are being pulled under.

CHRISTMAS MOOD

December 23rd, 2019 •

It’s Friday, just before Christmas, December 19th, 2019. I’m going to work, and the mighty Google reminds me again (?) of “How did you like the Dancing House?”… How many times have I been getting rid of these scary “services”? Where else is my data? BI is simply ubiquitous.

Due Diligence

December 23rd, 2019 •

Due diligence serves, or should serve, to identify the risks in the company (legal, financial and commercial). However, some investors use due diligence to get an extra advantage and a way not to comply with the terms agreed in the term sheet.

There’s Beauty in Simplicity

December 23rd, 2019 •

There are hundreds of How-To’s. How to date a partner, how to sum up a CV, how to shake a hand. In our business, you need to know how to get noticed, should you send out a pitch deck. We get dozens of them a week. We try to consider every one, but you know.

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