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January Founders’ Dinner

January 30th, 2020 •

We welcomed 2020 with a gathering of Reflex partners and founders of our portfolio companies. The goal was to trade experiences in informal setting with great food and get to know each other better.

Go to Market

December 19th, 2018 •

Founders often focus their company presentations on product and detailed elaborations on why is their product superior to that of their competitors. However it is not so important to have the best product on the market, what is critical, is the ability to persuade the market to buy it.

Contracts

August 10th, 2021 •

Nobody likes to read contracts (except myself, but other people have weird hobbies too, right? … someone keeps poisonous spiders, I read contracts). Tens of pages of boring text and contrived sentences, written in a language few understand.

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Show-off

April 29th, 2024 •

I’m not gonna pretend anything, I was trapped too. It felt good to have our company and myself in the media! It boosted my ego, which grew. There are some people who don’t have that, but I see it in most founders around the age of 30 and let’s be honest – everyone is a bit of a narcissist.

Startups, assembly plants and corporations

April 20th, 2024 •

It is said that creativity, innovation and entrepreneurship are the engines of economic development and the future prosperity of any country depends on them. In all neighboring countries, this seems to be the case, but not here.

The investor is not a patron

April 10th, 2024 •

Every investment transaction is essentially a bet on the person of the founder and their vision. There is usually nothing else in a startup.

Women in start-ups

December 22nd, 2023 •

At the end of October 2023, a strike for women’s equality took place in Iceland. Iceland is considered a world leader in gender equality. In this year’s World Economic Forum rankings, the island is ranked highest for the 14th consecutive year, yet Icelandic women are striking because they earn significantly less than men.

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